We believe in creating haircare products that are simple to use yet potent enough to deliver on their promises. We choose ingredients that are clinically tested to work and – more importantly – we use these ingredients in amounts proven effective. No magic potions, no gimmicks, no fads, no misleading claims. Just pure quality at a fair price.

Simple, effective, addictive.

FREE OF: PARABENS, PEG, EO / PO, DEA, FORMALDEHYDE, PABA & GLUTEN.

ANIMAL CRUELTY FREE.

We've given CREMA Intensive Reconstructor a makeover and it's now called LUXIOUS Intensive Reconstructive Mask. Formulated to provide instant repair for hair damaged by styling tools, the elements or chemical Treatments. Our exclusive Corticle Complex provides intense targeted hydration and repair from cortex to cuticle.